Have you asked yourself this question? If you have, how did you answer it?
How have you allocated your resources and planned your strategy differently? If you haven’t asked the question, consider asking it.
While it’s a simple question, the answer is extremely important because it will guide your time, money, and focus. The chart to the left illustrates what consumers think the answer is for these major brands. See the AdAge article here.
We asked that question at the NAB. The answers were interesting. What do you think?