Revolutionary new insight from TED Presenter, Tom Wujec about how creativity is hindered and encouraged. We’re trained to find the silver bullet, the breakthrough idea, the ratings dominator – or as Wujec puts it, “the single right plan.” Wujec says, unlike kids, most people fail because they stop thinking and start executing. Instead, build prototypes. Get your marshmallows ready.
Need A Silver Bullet? No You Don’t