How’s that for a revolutionary title? According to Ad Age’s Pete Blackshaw, that was author Bob Gilbreath’s informal title at P&G in the summer of 1997.
Today as Chief Marketing Strategist of Bridge Worldwide in Cincinnati, Bob has again created a revolutionary title with his just released book, “The Next Evolution of Marketing: Connect With Your Customer by Marketing With Meaning.”
The key theme is that the effective marketing in the 21st century centers on creating marketing that people choose to engage with. Check out Bob’s video summary below.