Brand Nationally Behave Locally

Interesting juxtaposition: local stations rely on more national personalities and programming, while national megabrands focus locally.

ESPNdallas.com was heavily promoted last night during Monday Night Football on ESPN. Mike Trico said, “everything sports in Dallas.” ESPN Radio is there, but only a part. 

And yesterday’s AdAge discusses NBC’s partnership with Mother to bring the national strength of the Peacock Network hyperlocal.

Is this a threat or answer to radio? Or neither?

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