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	<title>The End Result</title>
	<link>http://endresult.wordpress.com</link>
	<description>Broadcast Marketing Ideas and Insights</description>
	<lastBuildDate>Fri, 18 Dec 2009 19:11:24 +0000</lastBuildDate>
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		<title>Starbuck&#8217;s Bill Black Parallels Coffee and Radio Loyalists</title>
		<description><![CDATA[Bill Black knows the powerful relationship radio has with listeners. I had the pleasure of working with Bill over the years, beginning when he headed dieting heavy-weight, Nutri/System&#8217;s field marketing. He built Nutri/System&#8217;s marketing strategy by connecting radio personalities to the weight loss brand. He also demonstrated that he knows coffee enthusiasts.
For the past four [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=endresult.wordpress.com&blog=7922631&post=163&subd=endresult&ref=&feed=1" />]]></description>
		<link>http://endresult.wordpress.com/2009/12/18/starbucks-bill-black-parallels-coffee-and-radio-loyalists/</link>
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		<title>Naughty or Nice? PPM Reveals Christmas Music Insights</title>
		<description><![CDATA[Last Fall, dmr unveiled the first-ever comprehensive study of Christmas music in PPM markets. The study &#8212; which will be updated with new PPM markets next year &#8212; showed that a switch to Christmas music comes with big benefits along with some hidden costs. 
Unwrapping The Present: The Magic &#38; Myth of Christmas Music, looked at Christmas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=endresult.wordpress.com&blog=7922631&post=153&subd=endresult&ref=&feed=1" />]]></description>
		<link>http://endresult.wordpress.com/2009/11/30/naughty-or-nice-ppm-reveals-christmas-music-insights/</link>
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		<title>The 4% Factor And How Small Groups Drive Success</title>
		<description><![CDATA[Why It&#8217;s Critical To Radio
Recently                   AdAge pointed to remarkable new research that                   demonstrates repeatedly that 4% of consumers of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=endresult.wordpress.com&blog=7922631&post=146&subd=endresult&ref=&feed=1" />]]></description>
		<link>http://endresult.wordpress.com/2009/11/04/the-4-factor-shows-small-groups-drive-success/</link>
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